Since October, the price of LCD TV panels has ended a 14-month continuous downward trend, and mainstream size products have ushered in a rise across the board, maintaining a rally in November; At the same time, the decline in the price of IT products is also decreasing, and some products have shown signs of stopping
In this regard, recently, BOE said in an investor conference call that since the end of the second quarter of 2022, the industry has generally adjusted the utilization rate. The reduction of the operating rate of panel factories has a significant impact on the supply side, and the global LCD TV panel supply area in the third quarter decreased year-on-year, and it is expected to continue to decline year-on-year in the fourth quarter.
According to the panel quotation in late November announced by WitsView, a subsidiary of TrendForce, on November 21, the price of TV panels below 65 inches rose across the board, and the price decline of IT panels converged across the board. Among them, 32 inches to 55 inches increased by $2 in November, 65-inch monthly increases by $3, and 75-inch was the same as in October.
In addition, according to the data of third-party consulting agencies, the operating rate of panel factories in the whole industry dropped to about 60% in September, and it is expected that the operating rate of panel factories in the fourth quarter will still be controlled at about 70%.
Since the end of the second quarter, the shipment area of large-size LCD panels has been higher than the production area, and the inventory level of panel factories has continued to decline, of which LCD TV and large-size IT panel inventories have fallen to the normal range, and some downstream brand factories have actively destocked and achieved remarkable results
BOE said that with the arrival of the year-end promotion season, the TV terminal market is expected to gradually recover, and it is expected that the inventory of brand factories will return to a healthy level in the fourth quarter.
BOE pointed out that in recent years, as the LCD production line has gradually entered the mature period from the high-speed development stage of large-scale expansion, the market share has gradually been concentrated to the company’s leading enterprises in the industry, and product price is the basis for the healthy and stable development of industrial chain enterprises will gradually become a consensus. In the long run, factors such as the continuation of the large-size of products, the increase in the penetration rate of new technologies, and the expansion of application scenarios will drive the growth of panel demand. At the same time, as the influence of uncertainties is gradually digested, the industrial development pattern will gradually return to rationality